Cases
Oversigt over konsulentcases
-
![]()
HYDRO-CON
HYDRO-CON quality lifts for buildings, produced in Gilleleje, Denmark. Solutions for all types of installations.
Our cooperation included:- Market mapping including decision-making.
- Mapping challenges, opportunities and development plan for the business.
- Developing clearer brand profile and how to communicate this in the market.
- Develop more efficient sales structure incl. bidding.
- Review the customer journey with a focus on optimizing with digital tools.
-
![]()
Jyske Finans
Jyske Finans Develops and offers innovative financial services incl. leasing.
Our cooperation included:
- Sparring on business development.
- Development competences for sales management including joint focus and follow-up.
-
![]()
BL Noise insulation
BL Noise isolation assists companies reduce noise nuisance in production.
Our cooperation included:
- Mapping market, customers and competition profile BL Noise insulation.
- Re-defining market focus and brand profile.
Review customer journey to map strengths and weaknesses. - Development of new tools - digital and physical - to strengthen the ability to attract and retain customers.
- Setting up CRM for managing customers and other stakeholders.
- Review plans to ensure execution.
- Director sparring.
-
![]()
Tesa
Tesa, an international company with sales to industry, construction and private consumers of high quality products.
Our cooperation included:
- Recruitment issues.
- Study new product areas and concepts.
- Projects for optimizing distribution and
- collaboration with distributors.
- Director sparring.
-
![]()
LoCa
LoCa, Danish furniture manufacturer - Danish design e.g. KNAX sold internationally
Our cooperation included:
- Mapping of international potential.
- Study of barriers to growth in e.g GB, NL and F.
- Develop new concept for international markets "Partner Manual"
- Develop new agent model ensuring higher motivation and greater activity.
- Describing in detail tools to ensure a strong effort on the local market with clear branding and optimal
- POS sales.
- Director sparring.
-
![]()
Danish Steel Plate Technology
Danish Steel Plate Technology, high quality metal processing, located in Svogerslev
Our cooperation included:
- Mapping market, customers and competitors.
- Establishing success criteria and new brand profile.
- Work towards achieving more quality in sales - time and selling activities.
- Review customer base to ensure better focus.
- Set up use of CRM as support for sales and customer contact.
- Sparring with sales management.
-
![]()
Mathiesen Plast
Our cooperation included:
- Reviewing customer base as input for better sales
focus - Mapping market and competitors.
- Establish success criteria and clearer brand profile.
- Work towards getting more quality in sales - time and selling activities.
- Develop sales skills
- Set up use of CRM as support for sales and customer contact.
- Sparring with sales management.
- Now Board member who can help with ongoing execution and development business,
- Reviewing customer base as input for better sales
-
![]()
AIRTOX
Consulting and Support in connection with investigation of internationalization
- Investigation of different Business Models
- Market Analysis
- Development of Strategies
-
Solrød Møbelsnedkeri
- Market and competitor analysis
- Development Market Strategy
- Development of marketing and sales competences,
- Business Coaching of Management
-
Zarges
- Market analysis and evaluation of new Business Area
- Business Coaching of Management
Erfaringer fra ansættelser
-
Beiersdorf
Products Manager in DK sales company
- Development of Strategic and Operational Plan
- Branding
- Development and execution of sales and promotion campaigns
- Key Account Management
International Brand Manager, HQ in Hamburg Germany
- Development of International Brand Strategy
- Management of New Product Development
- International Collaboration with sales companies
- Project Leader in Transition from Local to Global approach:
- International Strategy,
- Alignment of Product Programs and designs
- Shift from Local to European locations for Production
-
Fazer
- Development of Brand Strategy and campaigns in FMCG market
- Development of Brand Position for Dumle, Karl Fazer, Kehlet, Center and Tyrkisk Peber
- Investigation and tests of new product and brand opportunities
- Part of Nordic Brand Groups
- Management development and execution of 33 Campaigns:
- Promotional Campaigns, Media Campaigns,
- KAM Presentations, Budgets, sales meetings, Incentives for sales force
- Management of Marketing department
-
Velux
12 years employment in 2 main areas:
- Commercial Excellence, including development of CRM competences,
- Analysis of need and wishes internationally – demand specification
- Analysis and testing of possible systems – selection of 2 systems:
- Basic – smaller countries – fixed setup,
- Advanced – fixed base, but adaptible on important local points
- Focus on user friendliness and buy-in for users over high complexity
- Systems implemented in 25 countries
- Manager of The Nordic Market and Organization
- Build an optimal Organizational structure
- Coach for optimization of Local Business in the 4 countries: DK, S, N and SF,
- Build-up Strong and motivated Nordic Organization:
- Common Nordic competences in vital areas HR, Marketing, Business Excellence/LEAN, Finance.
- Management systems o. via BSC
- Secure motivation and energy in the Nordic Organization.
- Commercial Excellence, including development of CRM competences,
-
Akzo Nobel
Akzo-Nobel Deco
- Member of Nordic Management Board of Directors
- Development Strategic Plan including implementation plan,
- Introduction of new management tools a.o. BSC,
- Optimization of logistical setup – move warehouse,
- Nordic efficiency project increased incl. aligning PP and increased collaboration
- Optimize RETAIL business practice with higher Customer focus and use of bench-marks,
- Optimize PROFF business with higher Branding and increase of sales efficiency a.o. CRM
- Focus on keeping a good spirit and motivation - The Financial Crisis was a tough challenge,